Google launches Plus to take on Facebook

The battle for the eyeballs of social media network users is intensifying, with Google launching a demo version of ‘Google+’ (called Google Plus), the search engine giant’s renewed attempt to take on Facebook in the social networking arena.

“This is just the beginning…We’re just getting warmed up…launching what we call a field trial period, an invitation-only approach to help smooth out the rough edges,” said an official Google post on the demo site.

 

While designing the new service, Google has kept in mind social circles, called plus circles, and a Twitter-inspired feature that resembles real-life social interactions. It allows users to selectively share information with specific groups within defined circles, rather than sharing it with all their social connections at once. One can create as many circles as one wishes to, for whatever categories one wants, adding friends and contacts simply by clicking and dragging names onto various circles.

 

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